VALUES are recalled in association with each memory according to our inherent and acquired ethical standards of culture. VALUES are mostly influenced by culture through maternal/paternal input that instill basic values for the greater good of the individual and the species.

• VALUES are recalled in association with each memory according to our inherent and acquired ethical standards of culture. VALUES are mostly influenced by culture through maternal/paternal input that instill basic values for the greater good of the individual and the species.

• These values are determined by pleasure or displeasure principles. What is pleasure to one individual may not be to another.

• Emotions continue to develop over time (e.g. puberty) as changes in levels of hormones and neurochemical transmitters as well as their receptors.

• Some stimuli change behaviors by repetitive consumption or actions that lead to habits and addictions. These emotions readily control the MIND and the individual easily looses control to conditioned reflexes that emerge as psychological and chemical addictions.